About Us

About us


Over the last two decades, we have been a company focused on bringing to the great ideas and enterprise solutions, aiming to enhance SPORT & FITNESS industry in the country, now introducing “India’s first, a very specific single-trade online marketplace for tradespeople and enthusiasts” i.e., www.sportseratrade.com which targets customers who are looking for trusted and reputable business in the respective disciplines of sport & fitness across the country.  

Sports Era, which now has expended to 360-degree in to online B2B and B2C Trading, Branding, Marketing, Promotions, and event management that too very precisely in the area sport & fitness.  

The parent company was founded in 1997 and has started its journey by publishing a compendium pertaining to the details of the Honourable Members of Loksabha, Rajyasabha and Members of the Legislative assembles of all the states in India. In 1999, the company, further commenced a takeoff roll to the world of SPORT & FITNESS, focusing on bringing to the great ideas and enterprise solutions that drive industrial progress for sport & fitness industry in the country by introducing an annual trade-publication i.e. "ALL INDIA SPORTS GOODS DIRECTORY" registered under the “The Registrar for News Paper for India” Ministry of Information & Broadcasting with R.N.I. No. DELBIL/2000/1884, in the year 2000.

Our team, the directors and promoters of the company come from a range of aero-sports; Colonel R K Sareen, director of the company, is a keen sport person who has served in the Indian Army for 33 years. His love for adventure sports made him a Helicopter Pilot and he had extensively flown in all type of terrain including landings at 19000 feet on World's Highest Battle field of Siachen Glacier.


Capt GS Manral, founder of the company is professionally a fix-wing aviator and has more than 10 years of experience in flying several types of aircraft in many countries. He has led the team of aircraft acquisitions, aircraft management, maintenance and flight operations. He is presently heading Jetcord Sdn Bhd Malaysia as MD & CEO for the past 7 years.


Regardless of professional commitments, our managing team is having a big fervor and interest in sport, which made all to share a common drive to deliver the best to our clients.